INLUNE

AI Authority Building

Be visible where AI looks for answers.

Help your business get discovered across AI-powered search.

Build your AI authorityExplore our approach

Across platforms such as

  • ChatGPT
  • Google Gemini
  • Claude
01 · EntityYour businessServicesExpertiseLocationProof
02 · First-hand sourceYour websiteService pagesAbout & teamGuides & FAQsStructured data
03 · CorroborationSources across the webDirectoriesPublicationsReviewsProfiles
04 · AI-powered discovery · Example“Who could build a booking platform for our clinic?”A few specialist studios offer this. One option is your business, which describes clinic booking projects on its website and appears in an industry directory.Your websiteIndustry directory
How the pieces connectPoint at or focus any part of the map to see the role it plays.

The shift

Visibility is no longer just about rankings.

Your next customer may ask AI who to trust, what to choose or which business to contact.

INLUNE strengthens the content, technical foundations and brand authority behind your website or web application — helping your business become easier to discover, understand and evaluate across AI-powered search experiences.

Illustrative experience — not live search results. AI visibility and recommendations cannot be guaranteed.

Choose an AI platform

ChatGPTExample question: finding options

Example question: Which physio clinics in Leeds treat running injuries?

Illustrative answer: A few clinics focus on this. Fernhill Physiotherapy describes a dedicated running-injury service, from gait analysis to return-to-run plans.

Example sources

  • Service pagefernhill-physio.example/running-injuries
  • Original guidefernhill-physio.example/guides/shin-splints

Foundations this example relies on

Fictional business and example domains. Any assistant could be asked any of these questions. Platform names and marks identify the services only; INLUNE is not affiliated with OpenAI, Google or Anthropic.

Your website

The foundations we strengthen

Your website clearly says what you do, who you serve and why your expertise matters.

Shown on the website: the business description

What we work onService pagesPositioningOriginal content

Build your website to be discovered.

A beautiful website is only part of the picture. We build digital experiences with clear content, strong technical foundations and a strategy for how your business is understood across search.

Already have a website?

Strengthen its foundations and improve how your business is represented online.

Explore AI Authority Building

Building something new?

Integrate AI Authority priorities into your website or web application from the start.

Build with INLUNEWebsitesWeb applications

Our approach

Make your expertise easier to discover.

AI Authority Building is not a single technical trick. It is a structured process that brings your website, content, technical foundations and wider digital presence into alignment.

  • Establish a baseline using relevant questions your prospective customers ask.
  • Review how your brand is represented across selected AI-powered search experiences.
  • Examine relevant competitors and the sources appearing in the responses.
  • Identify inconsistencies, missing information and opportunities.
  • Deliver a prioritized roadmap based on business impact and feasibility.

In plain termsA baseline is a dated record of what the answers say today, so later changes can be compared against it.

DeliverableBaseline analysis and prioritized action plan.

  • Clarify your services, expertise, positioning and differentiators.
  • Improve important service pages and supporting content.
  • Organize information around real customer questions and search intent.
  • Strengthen consistency across important business information and profiles.
  • Develop useful, original content based on genuine expertise rather than generic AI-written volume.

In plain termsYour “entity” is your business as a distinct, identifiable thing: its name, what it does, where and for whom.

DeliverableA clearer brand narrative and more useful, structured content.

  • Review crawlability, indexability and technical SEO foundations.
  • Check whether important content is available in accessible, indexable text.
  • Review internal linking, page structure, metadata and canonicalization where relevant.
  • Evaluate structured data when appropriate and ensure it matches visible content.
  • Check relevant crawler access and technical barriers across the platforms in scope.

In plain termsCrawlability means automated systems can reach your pages; structured data is labelled information about your business in the page code. Neither guarantees visibility on its own.

DeliverableA prioritized technical improvement plan and implementation where included.

  • Identify relevant publications, industry resources and authoritative sources.
  • Review existing brand mentions and inconsistencies across the web.
  • Develop a realistic strategy for earning relevant mentions and citations.
  • Improve the consistency and usefulness of information on important external profiles.
  • Prioritize relevance and credibility over volume or manipulative link schemes.

In plain termsA citation is a source an answer refers to. Editorial coverage and third-party mentions are earned, so they can’t always be guaranteed.

DeliverableAn authority-building roadmap with clear priorities.

Measure what matters

Visibility you can investigate.

We examine how AI platforms represent your brand, which sources inform their answers, and where opportunities for improvement exist.

Illustrative experience — not live search results.

Example question: “Which Leeds physio should I book to get back to running after a knee injury?”

What we would investigate

Named through a directory listing rather than its own service page. Is that page clear and easy to access?

The illustrative answer, named, indirectly

Options include Fernhill Physiotherapy, listed in a regional health directory for sports injuries, and two larger multi-site clinics in the city.

Informed by Industry directory, Clinic websites

A fictional clinic and answers written for illustration — they do not describe how any platform behaves. INLUNE is not affiliated with OpenAI, Google or Anthropic.
Visibility
Where your brand appears and where gaps may exist.
Sources
Which sources inform the answers being examined.
Competition
Which alternatives appear in relevant answers.
Next steps
What to improve and what to prioritize.

How we work

Audit. Build. Strengthen. Refine.

  1. Audit

    We establish a baseline, examine the current website and identify the biggest gaps in visibility, content and technical foundations.

  2. Build

    We turn the findings into a focused strategy, prioritizing the pages, information and technical improvements that matter most.

  3. Strengthen

    We implement agreed improvements across content, site structure, technical SEO and relevant authority signals.

  4. Refine

    We monitor meaningful changes, learn from the findings and adjust the next set of priorities.

Pricing

Three ways to start.

Begin with a one-time audit, continue with a monthly plan, or build AI Authority into a new website or platform from day one.

01One-time engagement

AI Authority Audit

€450one-time

For businesses that want to understand their current position before committing to ongoing work.

Includes

  • AI visibility baseline and relevant query review
  • Website and content assessment
  • Technical foundations review
  • Competitor and source observations
  • Prioritized recommendations and action plan

A fixed-scope assessment with a written report and action plan. Implementation is not included — you can carry out the recommendations internally or continue with us.

Start with an audit

02Ongoing service

AI Authority Growth

From €750per month

For businesses that want help implementing improvements and monitoring progress over time.

Includes

  • Initial baseline and strategy
  • Ongoing optimization of agreed priority pages
  • Content and technical improvements within an agreed scope
  • Monitoring of relevant AI visibility observations and sources
  • Monthly reporting and prioritized next steps

The monthly scope, content volume and implementation work are agreed in advance — not unlimited content or development.

Discuss your growth plan

03Combined project

Website + AI Authority

Custom proposal

For businesses building a new website or web application with INLUNE.

Build the right foundations from day one. We can integrate AI Authority priorities into the design, content architecture, technical development and launch of your new website or platform.

Can include

  • AI Authority priorities in the content architecture
  • Technical foundations built into development
  • Launch checklist for crawlability, indexing and structured data
  • Optional ongoing monitoring after launch

Pricing depends on the development scope, content requirements, integrations and ongoing support. AI Authority work is included only where the proposal defines it.

Plan your project

Scope and deliverables are agreed before work begins. Visibility and ranking outcomes cannot be guaranteed.

Questions

Before you decide.

What business owners usually ask before starting with AI Authority Building.

It is a structured service that improves the foundations supporting your brand’s discovery and representation across AI-powered search. This can include technical SEO, clearer content, brand information consistency, relevant authority signals and ongoing visibility analysis.

It builds on established SEO fundamentals while adding a stronger focus on how your brand and expertise are represented in AI-powered discovery experiences. Technical SEO, useful content and a credible digital presence remain essential.

No. AI-generated responses and citations depend on the platform, query, available sources and other factors outside our control. We improve the foundations and measure observable changes, but we do not guarantee specific recommendations, rankings or placements.

Timing depends on your website, industry, competition, current content and the improvements required. We establish a baseline first and monitor changes over time. We do not promise a universal timeline or a specific outcome.

Not necessarily. We first assess your existing website and identify what can be improved. If a rebuild is justified, we can combine AI Authority priorities with a new website or custom platform project.

Yes. The audit is a standalone engagement that gives you a baseline, key findings and a prioritized action plan. You can decide whether to implement the recommendations internally or continue working with INLUNE.

We examine relevant AI visibility observations, brand mentions, cited sources and technical progress. Where suitable data is available, we also consider organic search performance and business outcomes. These measurements are related but not interchangeable.

Make your expertise easier to find.

Your business has something worth discovering. Let’s build the digital foundations that help the right people find it.

Build your AI authorityExplore our development services